Represent NHS Blood & Transplant campaign 1) What does BAME stand for? Black, Asian and minority ethnic 2) Why is there a need for blood in the BAME community? The need for blood in the BAME community arises due to several factors, including a higher prevalence of certain blood disorders and a lack of compatible blood donors. This community often faces specific health challenges, such as sickle cell disease, thalassemia, and rare blood types, which require regular blood transfusions for treatment. Therefore, ensuring an adequate and diverse blood supply is crucial to meet the specific needs of individuals within the BAME community. 3) What does this advert want people to do once they've seen it (the 'call to action')? The advertisement strategically incorporates a call to action, urging viewers to engage in a specific behaviour or response once they have seen it. This call to action serves as a formal directive, encouraging individuals to take a desired course of a