Represent NHS Blood & Transplant campaign

 Represent NHS Blood & Transplant campaign

1) What does BAME stand for?

Black, Asian and minority ethnic

2) Why is there a need for blood in the BAME community? 

The need for blood in the BAME community arises due to several factors, including a higher prevalence of certain blood disorders and a lack of compatible blood donors. This community often faces specific health challenges, such as sickle cell disease, thalassemia, and rare blood types, which require regular blood transfusions for treatment. Therefore, ensuring an adequate and diverse blood supply is crucial to meet the specific needs of individuals within the BAME community.

3) What does this advert want people to do once they've seen it (the 'call to action')?

The advertisement strategically incorporates a call to action, urging viewers to engage in a specific behaviour or response once they have seen it. This call to action serves as a formal directive, encouraging individuals to take a desired course of action in response to the advertisement's message.

4) Why is the advert called 'Represent'?

The advert is called represent because black and Asian represent the 3%.  

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

The producers have chosen famous BAME celebrities to feature in the advert to promote diversity and incivility, reflecting the multicultural society we live in. By showcasing individuals from diverse backgrounds, they aim to resonate with a wider audience and send a powerful message of representation.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

The formal tone of the advertisement is enhanced by the deliberate choice of a slow-paced long shot featuring empty chairs at the end. This visual technique conveys a sense of emptiness, solitude, and perhaps even a longing for connection or companionship. By focusing on the chairs devoid of occupants, the advertisement may be suggesting a void that needs to be filled, prompting viewers to reflect on the importance of human interaction and relationships.

7) How does the advert match the key conventions of a typical urban music video?

The NHS ad deftly incorporates several key components of an urban music video. First of all, the commercial employs a fast-paced, visually dynamic editing approach that is reminiscent of the rapid cuts and transitions commonly found in urban music videos. This technique helps draw viewers in by creating a feeling of excitement and energy. Furthermore, the advertisement's use of vivid colours is evocative of the eye-catching visuals commonly seen in urban music videos. This deliberate choice enhances the overall metropolitan feel of the campaign. Furthermore, the advertisement's portrayal of diverse and multicultural individuals engaging in a variety of activities represents the inclusive and representational nature that is commonly portrayed in urban music videos. By implementing these essential procedures, the NHS

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

The NHS commercial challenges preconceptions by presenting a wide variety of ethnicity in its depiction of medical workers. The advertisement highlights the diversity and multiculturalism of the NHS staff by showcasing people from a variety of ethnic origins, defying the conventional assumption of mostly white physicians and nurses.For example, well-known Black individuals that endorse the cause 

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

Because it features people from diverse ethnic backgrounds in the workplace, from famous dancers to CEOs of MOBO Awards, etc. 

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

The deliberate camera angles used in the lady leshur NHS commercial have a big impact on the implications and hidden meanings. For instance, the protagonist's face is frequently seen in close-up, which heightens the sense of intimacy and urgency and enables the audience to empathise with the character's emotions. The vastness of hospital hallways and waiting areas is captured in wide-angle photos, which also emphasise how burdensome the current healthcare system is and how reform is required. All things considered, by deftly portraying the structural and psychological challenges that members of the NHS face, these camera angles facilitate understanding of the contents of the campaign.