Jasprit GCSE media blog

  Ownership and control 1) Why did Facebook buy Instagram for $1bn? Facebook bought Instagram to help spread this app and brand to even more people. 2) What are the benefits for media companies of vertical integration? Industries have a strong interest in who their Target Audience is so that they can best appeal to them. So there are greater economies of scale, lower variable production costs, decreased logistics costs and quality concerns 3) What are the benefits for media companies of horizontal integration? The benefits of media companies are  Reduced competition,Increased market share,Expanded customer base,Revenue growth and Improved efficiencies. 4) What is a subsidiary? less important than but related or supplementary to something. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). The three examples of media companies are Disney , Facebook  and walkers. 6) Read this  BBC article on Disney buying

  Audience effects theory 1) Write a definition of a  passive  audience: This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an active audience:   This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume. 3) Write a definition of the hypodermic needle theory:   A linear communication hypothesis called the Hypodermic needle theory contends that media messages are directly injected into the minds of obliging viewers. 4) Write down a  media product  (e.g. TV show, newspaper or video game)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you: INFORMATION/SURVEILLANCE :  The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONAL

Media assessment learner response Total=13          Grade=4 WWW- This is a very solid first assessment in media - Well done! Y start really well so the challenge now is maintaining that level throughout. EBI- read the questions carefully and stay focused on it throughout.(E.g Q5 +Q6)        -written English        -reference to media text : be detailed and specific. Write down the mark you achieved for each question:  Q1:1 Q2:1 Q3:5 Q4:2 Q5:2 Q6:2 Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. One of the stronger questions is the questions 3 because i focus on meanings created by different elements of design and layout  is inconsistent. Some satisfactory analysis of the product that engages with obvious  or more straightforward aspects of how design and layout are used. 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.

  Reception theory 1) What is the preferred reading of a media text? The message that the creators hope to convey. This expands on the notion that producers can use accepted standards and conventions (like stereotypes) to position the audience in a particular way and sway their reading so they embrace the desired message. 2) What is the oppositional reading of a media text? The alternative interpretation contradicts the intended message that the creators aim to convey. Instead of accepting the intended meaning, the listener creates a different interpretation. Their personal morality, politics, or societal views may be the cause of this.  3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The harry brown trailer positions the audience to respond to the teenagers as aggressive and violent. 4) Why might young people reject this reading and construct an opposition reading of the trailer? Young people may reject this reading and const