Audience effects theory

 Audience effects theory

1) Write a definition of a passive audience:

This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.

2) Write a definition of an active audience: 

This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.

3) Write a definition of the hypodermic needle theory:

 A linear communication hypothesis called the Hypodermic needle theory contends that media messages are directly injected into the minds of obliging viewers.

4) Write down a media product (e.g. TV show, newspaper or video game) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you:

INFORMATION/SURVEILLANCE: The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: The cricket wold cup
 > Why: This is important because i play cricket.  

DIVERSION/ENTERTAINMENT: tiktok 
 > Why:i picket tiktok because it is entertaining and it is good to pass time.

RELATIONSHIPS: Simpson
 > Why: I picket Simpson because it is relates to family and it is important in life.

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

The Earth is the third planet from the sun. It is also called the blue plane. The Earth is the only planet that supports life because of the availability of air, water, and gases needed for survival. The climate of the Earth is mild. However, due to the overuse and wastage of resources, the planet is in danger, and global warming is increasing. This is affecting the survival conditions for human, wildlife and underwater animals.The sea life is in danger because use humans are throwing trash in the water with is making the water bad to live in for the animals and it is making it hard to live for the animals.In order to save our Earth, we will have to take major steps to conserve what is left on the planet because life is not possible on other planets.

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