Introduction to OSP: Influencers blog tasks
Introduction to OSP: Influencers blog tasks 1) What years did YouTube, Twitter and Instagram launch? YouTube was launched on the 14 February 2005. Twitter was launched on the 21 march 2006. Instagram was launched on the 6 October 2010. 2) What is the definition of an influencer? An influencer is someone who is able to persuade a lot of other people, for example their followers on social media, to do, buy, or use the same things that they do. They are often paid or given free products in exchange for doing this. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian (who has 221 million Instagram followers) graduated from reality TV – another carefully crafted version of “real life”. 4) How big is the influencer industry according to the article? Very big. By the end of 2019, the influencer marketing industry was worth some $8bn a...