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OSP: Audience and Industries blog tasks

OSP: Audience and Industries blog tasks Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . The demographics Kim Kardashian and Marcus Rashford both use their internet content to appeal to a wide range of demographics. As a professional football player, Rashford mainly appeals to young adults, families, and sports fans, especially those who are involved in community service and football. Since he regularly promotes causes like child food poverty, his audience is typically composed of people between the ages of 15 and 35, with an emphasis on those who value social causes.   Kim Kardashian, on the other hand, appeals to a wider range of age groups, but especially to women between the ages of 18 and 34. Fans of lifestyle, fashion, and beauty as well as those curious about celebrity culture are frequently drawn to her content. She also has an impact on people from differen...
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Introduction to OSP: Influencers blog tasks

  Introduction to OSP: Influencers blog tasks 1) What years did YouTube, Twitter and Instagram launch? YouTube was launched on the 14 February 2005.  Twitter was launched on the 21 march 2006. Instagram was launched on the 6 October 2010. 2) What is the definition of an influencer? An influencer is someone who is able to persuade a lot of  other people, for example their followers on social media, to do, buy, or use the same things that they do. They are often paid or given free products in exchange for doing this.   3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.  Kim Kardashian (who has 221 million Instagram followers) graduated from reality TV – another carefully crafted version of “real life”.  4) How big is the influencer industry according to the article? Very big. By the end of 2019, the influencer marketing industry was worth some $8bn a...
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Preliminary exercise feedback and learner response

 learner response WWW: You have some planning posted to your blog which clearly shows you have worked on the preliminary exercise but no video on your blog. Having looked at your video on the Media Shared drive you’ve got a really decent preliminary exercise with good editing and multiple locations. Now we need to develop that and improve a few key areas for the two real video adverts.   EBI: There are a few things we can reflect on here. I like the switch to the second music track but the first one I’m not sure on. It’s a brilliant piece of music but I wonder if it’s a bit downbeat for an advert? You also need to have the final section on screen for longer – the product shot, the text on screen etc. Perhaps consider voiceover too? The final thing for the real advert is mise-en-scene – particularly costume. I would avoid school uniform completely unless the narrative is specifically set in a classroom.   In terms of your planning, you definitely need more detail – particu...
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Video adverts pre-production

  Video adverts pre-production 1) Create TWO scripts for your two different adverts First add Its going to be me and my friend in the advert in the gym working out in a formal gym clothes.  At the start:   Me and my will be working out together in the gym and i feel vary tired and not feeling like doing the workout.   ME: I can't do this any more. My friend: come on man you can do this  Me: I can't my friend hands me over a drink which will be the product that I will be making the add on. My friend : hear take this it will boost your strength. Me: ok fine  My friend: did it work? Me: yeahhhhh!! at the end the voice over will say the flowing: "explode you fitness" Second add: It will start of in a local park me and my friend doing exercise.doing laps around the hills. In the morning. Me: we have to do around 5 to 6 laps around the parks ok. telling my friend my friend: ok fine we will do itl. In the 2-3 lpas the editing will be fast paced. And when we g...
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Year 11 Paper 1 assessment: Learner Response

  Year 11 Paper 1 assessment: Learner Response Total marks: 13                 Grade: 3 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW - Good knowledge of terminology show so now we need to develop our exam technique in the higher- mark questions. EBI - Revise narrative theory and Galaxy CSP                                                                                                        - revise/ practice social and cultural contexts questions. we will look of  this in class.                                    - More detailed referen...
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Preliminary exercise task

  Preliminary exercise tasks:  Health drink advert 1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise.(102 words) in my 40-50 second advert will be a boy who is struggling and can't do the workout due to tiredness from school who is helped by a protein milkshake. At the start of the advert i will show how the boy struggles in gym and can't be asked to do the workout.my character will be in normal gym clothes.in the middle of the advert the character will discover the product with the over the shoulder shot. The character will be drinking it with a close up to the face. The advert will end with the character enjoying the workout and not struggling.   2) Write a  script  for your preliminary exercise on your blog. This needs to include stage directions AND dialogue. To see how a TV drama script is presented, and to look at professional examples, check out the  BBC Writers' Room  and click on S...
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Summer Project 2024

  Summer project tasks: 1) Research: health drink TV adverts:  Innocent Drinks 1) What is the  unique selling point  of the product ?  Utilising natural, wholesome ingredients is Innocent Drinks' unique selling proposition (USP). The company emphasises that all of the ingredients in their products are fresh, pure fruits; they don't contain any artificial additives, preservatives, or extra sugars. With its focus on health, simplicity, and natural ingredients, Innocent Drinks distinguishes apart in a crowded industry of beverages that often contain artificial additives. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . Age: The target market consists of young adults and middle-aged consumers (18–45 years old). Gender: Gender-neutral, appealing to both men and women equally.  High-end, health-conscious products are more likely to be affordable for middle-class ...
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