OSP: Language and Representation blog tasks

OSP: Language and Representation blog tasks

Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

Website conventions (official websites for Kim Kardashian and Marcus Rashford):

Website of Marcus Rashford:

• Clean Layout: Content-focused design that is straightforward and easy to use.
• Bold Imagery: Excellent photos that capture his character and endeavours
• Call-to-Action Buttons: Conspicuous buttons that encourage people to sign petitions or donate to causes
• Blog Section: Updates and personal tales to establish a closer bond with followers.
• Social Media Links: For increased interaction, here are direct links to his social media accounts.

The website of Kim Kardashian:

• Minimalist Design: A sleek, contemporary style that complements her brand.
• High-end Visuals: Gorgeous, expertly captured pictures that highlight her way of life and merchandise.
• E-commerce Integration: Direct shopping for her fashion and beauty lines is simple.
• Personal branding: Sections highlighting her diverse endeavours that highlight her complex personality.
• Social Media Conventions: The Instagram Pages of Kim Kardashian and Marcus Rashford

Instagram account of Marcus Rashford:

• Inspirational Posts: Disseminates inspirational sayings and messages that promote education and youth.
• Engagement with Fans: Regularly shares user-generated content and responds to comments.
• Story Highlights: Well-structured highlights for various subjects, such as football and charity.
• Behind the Scenes Content: Provides followers with a glimpse into his training regimen and everyday life.
• Advocacy Posts: Frequently discusses social issues in order to raise awareness and encourage action.

Kim Kardashian's Instagram:

• Curated Aesthetic: Consistent color scheme and style that reflects her brand image.
• Interactive Stories: Uses polls and Q&As to engage her audience and gather feedback.
• Personal Moments: Shares candid moments from her life, making her relatable to followers.
• Influencer Marketing: Collaborations with other brands and influencers showcased in posts.

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

Community Initiatives Page: In a dedicated section of his website, he details his initiatives to fight child food poverty. He discusses the impact he has had through campaigns like #EndChildFoodPoverty. This shows his commitment to social issues and strengthens his reputation as a community-minded person.

Behind the Scenes Content: On websites like TikTok, Rashford shares amusing behind-the-scenes videos from games or practices.These casual moments allow fans to see his lighter side, which makes it easier for them to relate to him. His ability to balance his serious advocacy work with entertaining content for his fans is excellent.

Instagram Posts: In his Instagram posts, Rashford regularly blends his football career with his advocacy work. For example, he regularly shares photos of himself at food banks or working with charities. He was shown with children who were benefiting from his projects in one especially notable post, which humanises him and bolsters his message of hope and change.Instagram Posts: In his Instagram posts, Rashford regularly blends his football career with his advocacy work. For example, he regularly shares photos of himself at food banks or working with charities. He was shown with children who were benefiting from his projects in one especially notable post, which humanises him and bolsters his message of hope and change.

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

Skims Campaigns: On her Skims brand page, Kim shares relatable and body-positive content. She regularly incorporates models of all body shapes and sizes into her loungewear and shapewear designs. This tactic not only advertises her products but also advances her inclusive message, which engages her audience and motivates them to support her company.

Instagram Stories: Kim regularly shares tidbits of her personal life on her Instagram Stories, whether it's a behind-the-scenes look at her family or her thoughts on current events. This kind of content gives her fans the feeling that they know her personally. More crucial is creating a community where people share her values and lifestyle.

KKW Beauty Launch Posts: Every time Kim introduces a new product from her KKW Beauty line, she goes all out on Instagram. She frequently posts stunning images of the products with glitzy makeup looks on social media. These posts not only highlight the products but also encourage her followers to try them out because they want to look as good as she does.

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

Because Marcus Rashford's online persona genuinely draws from his early years, many people can identify with it. Despite having a challenging upbringing in Manchester, he embraces his heritage instead of avoiding it. By sharing tidbits of his early life, including the struggles his family faced, he establishes an authentic connection with his followers.

By calling attention to issues like food poverty and advocating for reform, he positions himself as more than just a football player; he is a role model who understands the struggles that many people face. This narrative not only humanises him but also forges a strong, positive brand identity. Because he regularly discusses themes of optimism, community support, and resilience in his posts, he is relatable and inspirational.

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

Hashtags & Tagging: Use relevant hashtags or tag accounts, like the official show's account, to keep a strong connection. It's an ingenious way to keep everything in 

Behind-the-Scenes & Sneak Peeks: Kim regularly posts pictures or glimpses of the show's backstage operations. Because it's like getting a backstage pass, fans are incredibly excited to watch.

Product Shoutouts: Whether it's for a new beauty product or a fashion line, Kim expertly includes these in her posts. Because these products are often linked to episodes of the show, it's a smart way to pique viewers' interest in both.

Interactive Content: She specialises in polls, quizzes, and enquiries that spark fans' curiosity. These sometimes directly relate to the topic of the show, making viewers feel like they are part of the Kardashian community.

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

First, the clothes and costumes. Rashford is more than just football uniforms and training gear. Especially when he's not playing, he usually dons smart casuals or elegant formal wear. This choice of attire isn't random. It demonstrates a complex personality; one moment he's the likeable guy next door in a simple t-shirt, and the next he's at a charity event in a sharp suit. Rashford is portrayed as both approachable and ambitious in part because of this contrast in style choices.Moving on to places and settings, Rashford's social media posts feature a range of backgrounds. From the filthy, green football fields where his career and passion are rooted to the community centres and educational institutions where he engages in philanthropy, each location offers a unique perspective on his story.

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

He has a tonne of positive content on social media, to start. Rashford offers insights into his life and highlights the importance of family, which is, to be honest, very endearing and relatable. A football player's glamorous lifestyle isn't the only thing that's showcased; there are also relatable moments that make you think, "Wow, he's just like us."

Not to mention the FareShare campaign as a whole—talk about making a difference! Through his website and social media accounts, Rashford has been advocating for the cause of combating child food poverty in the United Kingdom. The way he talks about it, tells stories, and inspires others moves you. His FareShare campaign page contains a plethora of details regarding his contributions. 

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

Marcus Rashford is not only a football player but also a social media superhero who challenges stereotypes everywhere he goes. First, let's talk about the masculinity component. In sports, especially football, this tough-guy image is widely commended. But Rashford? He uses his position to show that caring and compassion are equally vital aspects of strength. He fights child food poverty, promotes children's reading, and generally uses his voice for good. It's a new take on masculinity, showing that empathy and doing good things for other people are key elements of real strength.
Then there is the matter of ethnicity and race. Rashford is challenging the stereotypes that society sometimes maintains about people of colour as a young Black man.In addition to playing football, he also runs campaigns.

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

Kim Kardashian presents a glamorous, aspirational, and enterprising image of celebrity on her website and social media accounts. The sleek, opulent designs of her brands, such as SKIMS and SKKN, are displayed on her websites, which highlight her status as a business mogul. She presents a picture of perfection on social media, complete with upscale attire, stunning beauty, and tidbits of her private life, like time spent with her family. She is positioned as an icon and a prosperous businesswoman by combining relatability with unachievable glamour.

Viewers are urged to consider celebrity as a combination of both professional achievement and personal brand. Kim presents fame as something that can be attained via perseverance, self-promotion, and strategic branding in her posts and merchandise. While preserving an air of exclusivity, her promotions and behind-the-scenes content allow fans to immerse themselves in her world. Audiences are encouraged to buy her products and associate celebrity with success, beauty, and luxury because of the aspirational lifestyle she presents.

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

Kim Kardashian’s online presence both reinforces and challenges gender stereotypes. She reinforces traditional ideals by emphasizing beauty and physical appearance, perpetuating the notion that women’s value is tied to their looks. However, she challenges stereotypes by showcasing her success as a business leader and entrepreneur, proving women can excel in powerful roles. Additionally, her portrayal of balancing motherhood and career defies the idea that women must choose between family and professional success, presenting a more empowered and multifaceted image of modern femininity.