Daily Mirror case study language and representations

 Daily Mirror case study

Language:

1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: A list that includes the publication's name and the names of its editorial staff and is printed in every issue of a newspaper or magazine, usually on the editorial page
Pug: short pieces of vital information placed on magazine covers.
Splash Head: The lead story 
Slogan:  A word or phrase used to express a characteristic position or stand or a goal to be achieved
Dateline: the line in a newspaper article that tells the place and date of writing
Byline: a line at the head of a newspaper or magazine article giving the writer's name 
Standfirst: An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarises the article.

2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about.

The BBC didn't like Gary Lineker's political remarks regarding immigrants.

3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers?

It's a tiny image of a character from Coronation Street, a television soap opera. Because the Daily Mirror is an informal newspaper that middle-class people read in order to watch the show, this might appeal to its readers.

4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of a tabloid newspaper?

The Daily Mirror is positioned as a tabloid in order to attract middle-class readers. This explains why the news stories and page design will be easy to read and encourage readers to do so. 

5) What is the balance on the Daily Mirror front page between images, headlines and text?

There will be more pictures in the Daily Mirror, but there will also be enough text for readers to comprehend the events and the main idea of the story.

Representations:


1) What political party does the Daily Mirror support? Is there any evidence to support this in the CSP pages we have studied?

They back the Labour Party, which is clear from the red surrounding the masthead.

2) How does the Daily Mirror represent Gary Lineker in the CSP pages? Why do you think they present him in this way?

They portray him as self-assured, proud of his remarks, and unafraid of the repercussions because Lineker attempted to uphold the Labour Party's core values of equality.

3) How is the BBC Chairman Richard Sharp represented in the Daily Mirror CSP pages? Look particularly at the use of images on the front cover and the section on Sharp on the inside page. Give detailed answers with evidence from the CSP pages.

They want to hold him accountable for Lineker's bam because he is most likely a conservative member, which explains his strong beliefs. He also appears under pressure and has a serious expression in his photo.

4) How are the Conservative Party represented in the Daily Mirror? Again, provide evidence from the CSP pages to support your answers.

The Daily Mirror, a tabloid and left-wing publication, will openly criticise the Conservative government and back Labour.

5) Read the main articles on the inside pages. How are different people, groups and organisations represented in the Daily Mirror? Does this reinforce or subvert the stereotypes we usually see in the media?

The audience's reaction will depend on how the event, problem, or social group is portrayed. Opinion leaders are newspapers.