Demographics and Psychographics

Demographics and Psychographics 

1) What information do media companies use to create a demographic profile of their audience?

Media creators use demographic information to identify and the group those who are their intended audience. Groups are determined by a demographic audience profile according to factors like gender,age, education level, income level, and occupation.


2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Utilising Audience Profiling To Boost Conversion. Customers' wants and purchasing patterns are becoming harder to understand as they have more access to information. Utilising audience profiling in accordance with the aforementioned four guidelines helps companies allocate their marketing budget more effectively.

3)What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision.

I think that i fit in the Interest psychographic group because i have so much interest in cricket and i love to play it.  




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