Gender representation in advertising

 Gender representation in advertising


1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.




2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.






3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

During the 1950s and 1960s, advertisements often depicted women as homemakers and caretakers, reinforcing traditional gender roles. They were frequently shown as being solely responsible for household chores, cooking, and taking care of children. These ads emphasized women's beauty, femininity, and their role in maintaining a happy family life.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

Post-2000s advertisements often depict women in stereotypical roles such as the overly sexualized object of desire, the perfect homemaker, or the helpless damsel in distress. These stereotypes reinforce traditional gender norms and can limit the representation and empowerment of women.

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

The selected advertisements show a notable change in gender depictions during the last 60 years. Previous ads typically portrayed men as the breadwinners and women as homemakers, reinforcing traditional gender norms. These advertisements have, however, embraced gender equality and challenged prejudices in favour of a more inclusive and diverse representation of gender in recent years. The representation of women in leadership roles, men helping out around the house, and the dismantling of inflexible gender stereotypes all point to this change.



































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