Skittles advert analysis

 Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltese's advert above for an example of how to do this.

Convention: Use of bold and vibrant colours
Connotation: Bold and vibrant colours in print adverts often convey energy, excitement, and attention-grabbing qualities. They can evoke positive emotions and create a sense of urgency or desire within the audience.Meaning to the audience: By using bold and vibrant colours, print adverts communicate a message of vitality and dynamism. This convention aims to capture the audience's attention, stand out from other advertisements, and create a memorable impression. It suggests that the product or service being advertised is lively, engaging, and worth noticing.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The unique selling point of Skittles is its vibrant and diverse range of fruit flavors. Skittles offers a unique taste experience by combining a variety of fruity flavors in every pack. This USP is evident through Skittles' marketing campaigns, packaging, and product descriptions, which emphasise the assortment of flavors and the brand's commitment to providing a colourful and flavorful candy experience. Yes, Skittles adverts often employ persuasive techniques to promote their unique selling point. For example, they frequently use emotional appeal by showcasing the joy and excitement associated with eating Skittles. Additionally, their advertisements often utilize humor and creativity to capture viewers' attention and make the brand memorable. By employing these persuasive techniques, Skittles effectively communicates its USP and entices consumers to choose their product over others.

Advert research

1) An advert with a clear brand identity:

This series of fake Nike ads holds a mirror up to society | Dazed

2) An advert that uses shock tactics or a controversial idea

17 Of The Most Creative Anti-Smoking Ads Ever Made | DeMilked

3) An advert that creates a a strong emotional connection to the audience

23 most powerful road safety adverts from around the world | The Sun




Comments

Post a Comment

Popular posts from this blog

BLACKPINK - How You Like That

  BLACKPINK - How You Like That Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLACKPINK fans are referred to as "Blinks." Although BLACKPINK's fan base is predominantly composed of younger persons, usually spanning from pre-teens to young adults, the group's viewership is diverse. Given that BLACKPINK is a K-pop group, psychologically speaking, its fan base is probably interested in pop music, fashion, and beauty. They might also be very interested in South Korean culture. Their audience may also be identified by their interest in international pop culture trends and their active participation on social media. 2) What audience pleasures are offered by the music video for How You Like That? The "How You Like That" music video provides the viewer with a number of delights, such as: 1. Visual Pleasure: The audience is treated to a visually captivating experience with the video...
Read more

Tatler: case study

Image
  Tatler: case study Introduction - Tatler Media pack: 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? ‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP” 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73% ABC1 83% AB 51% Average Age 41 London/SE 70% TATLER .COM Unique Users 329,246 Page Impressions 3.4m Average HHI £247,168 Female 89% ABC1 90% AB 33% Average Age 29 London/S...
Read more

Black Widow

  Black Widow 1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above Marvel Studios Stereo d PixStone Images the third floor  2) What is conglomerate ownership and how does it link to Black Widow? Conglomerate ownership refers to a situation where a single entity or corporation owns multiple companies operating in different industries. In the context of Black Widow, conglomerate ownership is relevant due to the film's production and distribution. Marvel Studios, a subsidiary of The Walt Disney Company, owns the rights to the Marvel Cinematic Universe and is responsible for producing and distributing the film. 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?  The film trailer for Black Widow showcases high-quality...
Read more