Advertising assessment learner response

Advertising assessment learner response 

Total:8              Grade:2

1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW: You start wall and clear have knowledge of the CSPs. Now we need to add exam techniques to move towards the higher levels.

EBI: Revise Key terminology, particularly for Q4 (Narrative, genera, intersectionality).

      -Question focus: make sure you answer the question.

      -Representation and stereotypes: revise this with NHS represent CSP.   

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2
Q2: 3
Q3: 1

Q4: 2

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

  • Excellent knowledge and understanding of contexts and their influence on media products and processes, demonstrated by consistently effective explanations of how contexts are reflected in advertisements.
  • Consistently appropriate and effective reference to the OMO advertisement.
  • Specialist terminology is used appropriately and effectively throughout.

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

Subverts stereotypes in key scenes: Kenya King, CEO of MOBO, presented as powerful black woman in open-plan office behind a Mac-book with mise-en-scene emphasising her power and authority (e.g. costume, pose, expression, setting).

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

  • This reference to classic Hollywood films is reinforced by the logo, slogan and pack shots: the Galaxy packaging uses light brown and gold to create connotations of luxury. The smooth, handwritten-style typography also offers connotations of class and luxurious quality. ‘Why choose cotton when you can have silk’ encourages the audience to reward themselves with a treat and capture their own brief moment of Hollywood style.
  • Propp’s theory of character types can also be applied to the advert but here it deviates from the traditional roles of the 1950s and applies modern gender stereotypes that subvert audience expectations. Initially, Audrey Hepburn is presented as a damsel in distress and Gregory Peck as the hero. However, when she takes the bus driver’s hat (making him the donor) she turns Peck into a mere sidekick or helper and establishes herself as the hero. This also helps to reinforce an empowering message to the (perhaps majority female) audience in terms of the rewards of Galaxy chocolate and the luxurious moments it can help create.
  • Intertextual references to Roman Holiday and Breakfast at Tiffany’s help to create the Hollywood glamour that Galaxy are trying to communicate through the CGI Audrey Hepburn. The ‘chauffeur’ looking similar to Gregory Peck also reinforces this.



Comments

Post a Comment

Popular posts from this blog

BLACKPINK - How You Like That

  BLACKPINK - How You Like That Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLACKPINK fans are referred to as "Blinks." Although BLACKPINK's fan base is predominantly composed of younger persons, usually spanning from pre-teens to young adults, the group's viewership is diverse. Given that BLACKPINK is a K-pop group, psychologically speaking, its fan base is probably interested in pop music, fashion, and beauty. They might also be very interested in South Korean culture. Their audience may also be identified by their interest in international pop culture trends and their active participation on social media. 2) What audience pleasures are offered by the music video for How You Like That? The "How You Like That" music video provides the viewer with a number of delights, such as: 1. Visual Pleasure: The audience is treated to a visually captivating experience with the video...
Read more

Tatler: case study

Image
  Tatler: case study Introduction - Tatler Media pack: 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? ‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP” 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73% ABC1 83% AB 51% Average Age 41 London/SE 70% TATLER .COM Unique Users 329,246 Page Impressions 3.4m Average HHI £247,168 Female 89% ABC1 90% AB 33% Average Age 29 London/S...
Read more

Black Widow

  Black Widow 1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above Marvel Studios Stereo d PixStone Images the third floor  2) What is conglomerate ownership and how does it link to Black Widow? Conglomerate ownership refers to a situation where a single entity or corporation owns multiple companies operating in different industries. In the context of Black Widow, conglomerate ownership is relevant due to the film's production and distribution. Marvel Studios, a subsidiary of The Walt Disney Company, owns the rights to the Marvel Cinematic Universe and is responsible for producing and distributing the film. 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?  The film trailer for Black Widow showcases high-quality...
Read more