BLACKPINK - How You Like That

 BLACKPINK - How You Like That

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK fans are referred to as "Blinks." Although BLACKPINK's fan base is predominantly composed of younger persons, usually spanning from pre-teens to young adults, the group's viewership is diverse. Given that BLACKPINK is a K-pop group, psychologically speaking, its fan base is probably interested in pop music, fashion, and beauty. They might also be very interested in South Korean culture. Their audience may also be identified by their interest in international pop culture trends and their active participation on social media.

2) What audience pleasures are offered by the music video for How You Like That?

The "How You Like That" music video provides the viewer with a number of delights, such as:

1. Visual Pleasure: The audience is treated to a visually captivating experience with the video's eye-catching visual effects, vibrant costumes, and choreographed dance scenes.

2. Entertainment: The audience is entertained by the lively and dynamic dance routines, the dramatic plot, and the eye-catching set designs.

3. Artistic Expression: For people who value artistic expression, the film features the actors' artistic abilities in addition to innovative production design and creative direction.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

1. The opening shot of all four members of BLACKPINK together, looking fierce and powerful. This moment would appeal to fans because it showcases the group's unity and strength. 2. Any close-up shots of the individual members, especially when they are showcasing their unique personalities and talents. BLACKPINK fans are particularly drawn to the individual charms of each member, so these moments would resonate with them. 3. Any scenes of the group performing their signature powerful and synchronised dance moves. BLACKPINK is known for their impressive choreography, and fans love to see them in action. These moments would undoubtedly appeal to their fans.

4) How was the How You Like That music video marketed and promoted to the audience?

The public was advertised and encouraged to see the "How You Like That" music video via a number of platforms and media. The group's management organisation, YG Entertainment, teased and increased anticipation for the debut of the music video via social media sites like Facebook, Instagram, and Twitter. In an effort to create buzz among fans and build excitement for the music video, they also distributed teaser photos and trailers. Additionally, in order to talk about the impending release and provide behind-the-scenes insights, BLACKPINK and YG Entertainment actively engaged with their fan base through interviews, live streams, and press events. To further promote the music video, the group worked with influencers and appeared on well-known TV shows. To increase its visibility and reach, the music video was also aggressively promoted on YouTube and other music streaming services. In order to guarantee a broad and positive audience response, "How You Like That" was carefully advertised and supported using a mix of social media, interviews, partnerships, and targeted advertising.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

Numerous elements have contributed to K-pop's rise to global prominence. First of all, a broad audience finds attraction in K-pop due to its extremely catchy and addicting music and choreography. Pop, hip-hop, R&B, and EDM are just a few of the musical genres that are incorporated into this genre, drawing listeners with a wide range of musical preferences.

Second, with excellent production and performance standards, the K-pop business is highly developed and ever-evolving. This degree of expertise has contributed to K-pop's ability to attract a devoted and loyal fan base. lastly, the globalisation of K-pop has been greatly aided by the usage of social media and digital platforms. A sense of community and connection that transcends geographic boundaries is fostered by fans' ease of access to K-pop content and their ability to communicate with their favourite performers.

Industry

1) How were BLACKPINK formed and what records have they broken?

YG Entertainment, one of the largest record labels in South Korea, formed BLACKPINK. There are four people in the group: Jennie, Lisa, Rosé, and Jisoo. After making their debut in 2016, they soon became well-known throughout the world for their captivating performances and upbeat songs.

2) What other successful artists have YG Entertainment created? You may need to

 Google this.

YG Entertainment, a prominent South Korean entertainment company, has produced numerous popular musicians, including Big Bang, 2NE1, and PSY. Particularly Big Bang has had great success both domestically and abroad, and during its active years, 2NE1 was one of the most well-known girl groups worldwide. PSY's viral hit "Gangnam Style" brought him international attention, and he has since continued to make popular music in South Korea.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Sharing on social media Through social media platforms, the internet has made it simpler for viewers to discuss and exchange music videos, which has increased connectivity and the spread of viral material.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

In many respects, BLACKPINK and K-pop as a whole serve as examples of how international the media and music industries are. First off, BLACKPINK is incredibly successful and well-known outside of their native South Korea, especially in Western markets like the US and Europe. This demonstrates how regional boundaries are no longer an obstacle to the media and music industries' influence and reach.

5) How are UK-based music videos regulated and what types of content require warnings? 

The British Board of Film Classification (BBFC) and the Broadcasting Code, established by the UK's media regulating body, Ofcom, govern music videos shot in the country. The BBFC may need to classify music videos that are shown on UK television or internet platforms based on their content.