Tatler: case study

 Tatler: case study

Introduction - Tatler Media pack:

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

‘‘TATLER IS A FABULOUSLY

TARGETED, SENSATIONALLY

ACCURATE RIFLE SHOT TO THE

VERY RICHEST READERS IN THE

COUNTRY. THESE PEOPLE LIVE THE

LIFE REFLECTED ON OUR PAGES,

BOTH PHYSICAL AND VIRTUAL. AND

BOY, DO THEY LOVE TO SHOP”

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73% ABC1 83% AB 51% Average Age 41 London/SE 70% TATLER .COM Unique Users 329,246

Page Impressions 3.4m

Average HHI £247,168

Female 89% ABC1 90%

AB 33% Average Age 29

London/SE 57%

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

£843 MILLION SPENT ON FASHION IN THE PAST YEAR FASHION IN THE PAST YEAR 96% OF TATLER READERS AND 93% OF TATLER.COM USERS OWN DESIGNER FASHION 81% OF TATLER READERS AND 75% OF TATLER.COM USERS OWN DESIGNER SHOES & ACCESSORIES 62% OF TATLER READERS AGREE

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

This shows that tatler is basically a guide for people for their daily life and also includes fashion beauty and travel guide

Media language:

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

Typically, the Tatler cover features a combination of serif and sans serif fonts. The magazine's main title is usually written in a bold, elegant serif font that exudes tradition, refinement, and prestige. Since the supporting text and subheadings are usually written in a crisp, contemporary sans serif font, the cover feels more dynamic and contemporary. Serif typography on the Tatler cover evokes feelings of power and refinement while also evoking memories of a bygone era. Sans serif fonts, on the other hand, appeal to a younger and more stylish audience by adding a modern and contemporary touch. The arrangement of the typefaces demonstrates how the magazine strikes a balance throughout its long existence.

2) How do the cover lines appeal to the Tatler target audience?

Tatler's cover lines cater to the magazine's target market by showcasing fashion, leisure, and high-society events. Through their aspirational and sophisticated vocabulary, they highlight class, elegance, and luxury. Tatler's wealthy and influential readership is drawn to the glossy depictions of famous people's glittering lives on the covers, which offer a glimpse into their glamorous lives. Moreover, the headlines usually allude to captivating and scandalous stories, piqueing the interest of the intended audience and offering entertainment. All things considered, Tatler's insightful and discerning readers will be drawn in by the carefully crafted cover lines, which offer tantalising peeks into an exclusive and exquisite world.

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The Tatler hue choice on this front cover screams luxury, sophistication, and grace. Black adds a touch of modernity and refinement, while the combination of rich, deep reds and golds evokes a sense of grandeur. The overall colour scheme of the magazine communicates an affluent, glamorous lifestyle that is relatable to its target audience.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

1. The model: The focal point of the image is an eye-catching, visually arresting model. The model's gaze, posture, and facial expression all enhance the picture's overall attractiveness.

2. Mise en scene: The main image's carefully picked accessories, clothing, and makeup heighten the image's visual impact. The picture is made more appealing overall by the use of striking colours, intriguing props, and distinctive styling.
Body language and expression: The model's body language and expression entice, captivate, and arouse the viewer, urging them to interact with the picture. This piques the viewer's interest and makes them eager to find out more about the magazine's content.

Representations:

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Emma weymouth is mentioned on the cover.Emma Weymouth's growing notoriety and influence in the social and fashion scenes are probably the main reasons Tatler magazine decided to feature her on the cover. Being a prosperous businesswoman and a member of the British nobility, Weymouth captivates a broad audience with her captivating blend of grace, intelligence, and spirit of enterprise. Tatler hopes to draw in readers who are admiring of Weymouth's accomplishments and who are interested in fashion, lifestyle, and high society by putting her on the cover. Her ability to connect with a wide range of readers and her status as a relatable figure may also have played a role in the decision to feature her. Tatler's selection highlights the magazine's dedication to highlighting notable people who combine sophistication and entrepreneurial spirit.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

Publications aimed at the wealthy in the UK often portray an opulent and lavish lifestyle on their covers. They advocate for a lavish, exclusive, and luxurious way of living. Luxurious travel destinations, fine dining, high-end fashion, and upscale real estate are frequently featured in the content. The purpose of the cover lines is to draw the reader in by showcasing the newest developments in luxury, exhibiting invitation-only gatherings and events, and offering a glimpse into the lives of powerful and wealthy people. These cover lines' aspirational tone is intended to entice the reader to aspire to the opulent lifestyle that is depicted within.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

When examining the image and cover lines together, different groups of people are represented on the cover. First of all, gender diversity is demonstrated by the representation of both men and women. The cover doesn't specifically feature wealthy people because it seems to be focusing on a diverse group of people. But the variety of individuals portrayed might suggest a range of socioeconomic statuses.

Moreover, no particular race or ethnicity is mentioned on the cover specifically. The people in the pictures appear to come from a variety of racial and ethnic backgrounds, with the goal of fostering inclusivity and diversity. One could interpret this diversity as a reflection of the target audience, which is made up of individuals from all different backgrounds.Overall, the cover depicts a mixed group of people—men and women—without putting any particular focus on a person's race, ethnicity, or socioeconomic status. Perhaps the idea behind this strategy is to appeal to a diverse spectrum of readers from various backgrounds while also projecting an air of inclusivity.

4) Are there any stereotypes being reinforced or subverted? How? Why?

Both stereotypes are being both subverted and reinforced in Tatler magazine. The magazine frequently features well-to-do members of high society, which contributes to the perpetuation of elitist and exclusive stereotypes. But Tatler also presents a diverse range of people and emphasises their accomplishments, challenging the idea that social standing is determined only by a person's wealth or ancestry and challenging preconceived notions about who belongs in high society. The magazine aims to challenge and diversify societal norms in its editorial content, but it may also perpetuate stereotypes in order to appeal to its target audience of wealthy and aspirational readers.

Social and cultural contexts:

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

People who don't originate from wealthy or well-to-do backgrounds are the ones who Tatler magazine usually doesn't feature. The magazine's main goal is to highlight people from affluent and upper-class backgrounds. These people include celebrities, socialites, aristocrats, and well-known members of the wealthier classes of society. It is less likely that Tatler will feature someone who does not fall into one of these categories.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

Tatler's portrayal of British life appears to be centred on luxury, wealth, and affluent lifestyles, as evidenced by its special issues on vacations, spa treatments, cosmetic surgery, watches and jewellery, and private schools. Tatler serves a specialised market that appreciates opulent living and the finer things in life by showcasing content on pricey trips, opulent spa treatments, cosmetic enhancements, high-end accessories, and exclusive private schools. This portrayal might not accurately reflect the diversity and day-to-day realities of life in the nation, and it perpetuates stereotypes of a privileged and wealthy segment of British society.

3) What audience groups might be offended or insulted by the front cover of Tatler? 

Tatler magazine usually features celebrities, powerful people, and members of high society on its front cover. The Tatler magazine's front cover may offend or insult a variety of audience segments, such as those who criticise wealth and privilege, those who believe the magazine promotes unachievable standards of success and beauty, supporters of social equality who find the elitist content repugnant, and people who do not share the magazine's values and lifestyles. Furthermore, Tatler's front cover may offend people who feel left out or underrepresented in the publication's coverage.

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?