KISS FM Breakfast show CSP

 KISS FM Breakfast show CSP

Audience

Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). 

Answer the following questions:

1) Read page 2. What is KISS FM's mission?

KISS FM wants to always make its listeners feel good and have a good time, therefore it curates the newest music and gives them relevant information that relates to their lifestyle. They want to continue having an impact and being relevant in the ever shifting media world.

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

Key Statistics from the Media Pack:

• Age range: 15-34 years old.
• Gender: Equally split between male and female listeners.
• Geographic focus: Primarily urban areas.
• Groups Psychographic:
  
  Trendsetters: Young people who are constantly aware of the newest developments in fashion, music, and culture.
  Social Butterflies: People who are outgoing, take pleasure in going to events, and use social media frequently.
  Young, tech-savvy listeners who consume information on a variety of digital channels are known as "digital natives."
  Those who are passionate about finding new music and keeping up with the newest releases are known as music enthusiasts.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

KISS uses digital media and technology to connect with their fans through a range of platforms, including:

Online streaming: Allowing users to view content via their website and a variety of apps.
Social media: Using websites like Facebook, Instagram, and Twitter to share, communicate, and interact with audiences.
Offering downloaded content to listeners on a demand is known as podcasting.
Mobile applications: Providing easy access to live broadcasts and premium content for users of smartphones and tablets.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS Fresh: Plays brand-new songs in dance, R&B, and hip-hop genres by emerging artists. Digital radio, streaming via the internet, and smartphone apps are all ways to access it.
KISSTORY: Specialises in hits from the 1990s and 2000s, catering to listeners with a nostalgic taste. You can obtain it through digital radio, smartphone apps, and online streaming.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

Using social media involves like, sharing, and commenting on content on websites like Facebook, Instagram, and Twitter. Participating in online and broadcast surveys and competitions. Requests and Shout-Outs: Send requests for songs and shout-outs via SMS or social media. Attending live concerts and DJ appearances that KISS hosts are among the events and appearances. The KISS mobile app allows users to communicate with the station, access exclusive material, and take part in promotions.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

Those who engage with the content, enter contests, and communicate with the show on social media are considered active listeners.
Those that listen to the broadcast in the background without actively participating while driving, working, or performing other tasks are known as passive listeners.
Opinion: I think that because of the high degree of contact made possible by social media and the captivating nature of the show's content, which promotes participation and feedback, listeners to KISS Breakfast are more engaged.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

Entertainment: The show is lighthearted, funny, and delightful thanks to its energetic hosts and upbeat music. Social Interaction: Listeners can interact with hosts and other listeners via social media and on-air calls. Personal Identity: Listeners may be able to relate to the hosts because their musical preferences and lifestyles are reflected in the selections. Knowledge: Keeping up on current affairs, styles, and celebrity rumours.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

Technological Shift: Digital streaming and podcasts replace AM/FM stations. Culture of On-Demand: Transition from Scheduled to On-Demand Media. Interactivity: Listeners and radio broadcasters can communicate more simply by using social media and smartphone apps. Personalisation: The ability to make unique playlists and listening experiences. Multi-Platform Access: Using smartphones, tablets, smart speakers, and other devices to listen to music and the radio.

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

Content Style: Tony Blackburn's programme was more official and structured than KISS FM's, which is lively, participatory, and informal. Variety in Music: Although KISS FM features a blend of popular songs from the past, present performers, and listener requests, the 1967 show focused primarily on hits from that era. While audience contact was minimal in 1967, KISS FM now uses social media to interact with listeners in real time. Technology: The use of traditional radio in 1967 was replaced by multi-platform digital presence nowadays.

10) Use Stuart Hall's Reception theory to offer a preferred and op-positional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the op-positional side, why might someone criticise the show or not want to listen?

Suggested Reading: The program's lively atmosphere, endearing presenters, and the newest music are the main reasons why audiences love it. They cherish the interpersonal relationships and sense of belonging it fosters. Op-positional Reading: Some critics could think that the show is overly informal or superficial. If they don't like the song selection or the hosts' demeanour, they might favour more traditional radio formats.

Industry

1) When did KISS FM first launch and what type of station was it then? 

KISS FM began airing on October 7, 1985. It started out as a pirate radio station in London, playing dance music primarily, mainly house, electro, and hip-hop. Magazines: KISS, Magic, Absolute Radio, Hits Radio, Greatest Hits Radio, Empire, Kerrang!, Take a Break, and Grazia The preferred digital TV platforms are Closer Online, Planet Rock, Scala Radio, and heatworld.com.

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

Magazines: KISS, Magic, Take a Break, Absolute Radio, Hits Radio, Greatest Hits Radio, Grazia, Empire, and Closer Online; preferred digital TV platforms: Planet Rock, Scala Radio, Heatworld.com, and Closer Online

3) How does KISS FM make money? 

On-air advertising: Radio shows with sponsored spots and commercial breaks.
Online advertising: KISS FM's website and app advertisements.
Concerts, club nights, and live performances are all covered by event sponsorship.
Sales of branded products are referred to as merchandise sales.
Creating revenue from digital content on platforms like podcasts and YouTube. 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

The KISS Breakfast show has about 1.4 million listeners, according to latest stats. This figure has fluctuated over the years, falling at some points due to presenter changes and competition from other breakfast shows. Still, it's one of the UK's greatest breakfast shows.

5) How is KISS FM regulated and what can happen if they break the rules?

Content standards: Verifying that the material is appropriate and free of inappropriate or dangerous material.
Advertising: Rules about the kind and quantity of advertising.
observing the conditions outlined in the broadcast licence.
The following consequences could arise if KISS FM violates these guidelines:

Fines are monetary penalties.
Notices and Warnings: Official cautions or instructions intended to improve compliance.
Licence Revocation: Their broadcasting licence could be cancelled in extreme cases.