Summer Project 2024

 Summer project tasks:

1) Research: health drink TV adverts:

 Innocent Drinks

1) What is the unique selling point of the product? 

Utilising natural, wholesome ingredients is Innocent Drinks' unique selling proposition (USP). The company emphasises that all of the ingredients in their products are fresh, pure fruits; they don't contain any artificial additives, preservatives, or extra sugars. With its focus on health, simplicity, and natural ingredients, Innocent Drinks distinguishes apart in a crowded industry of beverages that often contain artificial additives.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

Age: The target market consists of young adults and middle-aged consumers (18–45 years old).

Gender: Gender-neutral, appealing to both men and women equally. High-end, health-conscious products are more likely to be affordable for middle-class to upper-class consumers. Higher educated consumers are favoured since they typically know more about the health trends and advantages of natural products.Goods that help this audience achieve their wellness and health goals are more likely to be appreciated and sought after. Customers that prioritise natural ingredients and ethical practices while making purchases are drawn to Innocent Drinks because of their emphasis on these attributes. Additionally appealing to a younger, more modern consumer that appreciates enjoyable and healthy products is the cheerful, playful branding.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene.

The usage of narration in the advertisements for Innocent Drinks is one noteworthy feature. The voiceover frequently has a kind, conversational, and pleasant tone, which gives the commercial a relatable and interesting sense. This strategy strengthens the brand's reputation as a personable and reliable company by fostering a relationship with the target audience.

Camerawork: To highlight the natural and healthful ingredients used in the drinks, the advertisements typically feature vivid, bright colours and close-up images of fresh fruits. The products' high quality and freshness are better communicated with this graphic approach.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

People who prioritise natural, clean-label products and take preventative action are those who are worried about their health. diverse population A diverse range of people are commonly featured in Innocent Drinks' commercials in order to encourage inclusivity and appeal to a broad audience.

Lucozade

1) What is the unique selling point of the product? 

Lucozade's unique selling proposition (USP) is its position as a beverage that boosts energy. Lucozade was originally marketed as a recovery-oriented health drink, but it has since evolved to become known for enhancing performance and providing a quick energy boost. Because of this, athletes and people who require a pick-me-up during the day frequently take it.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

Age: primarily targeted at teens and young adults (16–35 years old).Gender: Used by both men and women, but slightly more by the former.Classification of Income: Middle to Upper Middle Class due to the product's affordable pricing for frequent use.Education level: wide, but mostly aimed at young professionals and students in high school and universities.Lifestyle: Physically fit individuals that regularly work out at the gym, run, or participate in sports.High performance, energy, stamina, and the capacity to sustain a high degree of activity and output are values.Behaviour: Frequently engages in sports and physical activities; frequently searches for rapid and effective energy sources.Interests: You enjoy keeping attentive and concentrated during extended study or work periods, as well as physical fitness, sports, and outdoor activities.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene.

The dynamic editing of Lucozade commercials is one of their distinguishing features. Rapid cuts and scenes are a common element in advertisements, as they align with the target audience's fast-paced and vivacious lifestyle. This method successfully communicates the product's stimulating qualities while also drawing attention to it.Camera work: The combination of wide images of intensive physical activity and close-ups of athletes or energetic people enjoying the drink highlights the connection between Lucozade and enhanced performance.Sound: Energising and exhilarating music is frequently utilised to boost vitality. Sports-related sounds, including the bouncing of a basketball, the sound of running feet, and the cheering of the crowd, are frequently used into sound design.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

Athletes and energetic people: These people are commonly included in the advertisements, symbolising the target audience that places a high value on physical performance and vigour. Youth and vigour: The characters are frequently youthful and full of life, emulating vigour, fortitude, and strength.

Other health drink adverts

1) What is the unique selling point of the product? 

Vitamin Water's distinctive selling proposition The mix of moisture and vital vitamins is Vitamin Water's Unique Selling Point (USP). Positioned as a better substitute for conventional sugar-filled beverages, vitamin water provides vitamins and minerals along with hydration. Because of this, it appeals to consumers who respect their health and want to increase the nutritional value while staying hydrated.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

Information on the target audience's demographics: Age: Mostly aimed towards adults and young people (18–40). Gender: Attractive to both men and women equally, regardless of gender.
Middle and Upper Middle Class income levels, as these customers may buy premium health drinks.
Education Level: Those with higher education levels are typically more conscious of wellness and health trends. Psychographics: Lifestyle: Wellness, exercise, and a well-balanced diet are important to persons who care about their health. Values: Pay attention to ingredient transparency, health, and convenience. Behaviour: Engages in regular participation in health-promoting activities, such as yoga, the gym, and other physical activities. Interests: You have an interest in living an active lifestyle, eating healthily, and staying fit. Justification Products that help this demographic achieve their health objectives appeal to them. Vitamin Water appeals to customers who are aware of their nutrition and who want drinks that promote their general health because of its emphasis on hydration and vital vitamins. This product is appealing to people who are often on the go and want quick, wholesome drinks.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene.

Voice and messaging in the advertisement's technical structure: An important aspect of vitamin water advertisements is their amiable and educational narratives. The product's advantages are typically explained in an enticing and straightforward manner in the description, which frequently highlights the presence of vitamins and their impact on overall health. Camera work: To highlight the drink's colourful and appealing qualities, ads frequently use close-ups of the bottle and vibrant, vibrant colours. The product stands out and appears new thanks to this visual approach. Editing: To keep the audience interested and to portray a feeling of energy and vitality consistent with the target audience's active lifestyle, rapid cuts and dramatic transitions are employed. Sound: Bright, vibrant music is typically employed to create a happy, uplifting ambiance, which supports the notion that Vitamin Water is a fun and healthful drink.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

Representatives of advertising people: Active and health-conscious people: The target audience is typically represented in advertisements by showing people engaging in various sorts of exercise or health-related activities. Diverse Demographics: Advertising frequently showcases a broad range of individuals, encouraging interaction and appealing to a large audience. Name: Vitamin Water positions itself as a health-conscious brand that provides more than simply hydration. It is both useful and healthy. It is a wise decision for people who wish to enhance their wellbeing by the beverages they choose. Contemporary and fashionable: the brand presents itself as a cutting-edge substitute for conventional drinks and appeals to a younger, trendier demographic with a contemporary and colourful image. 

2) TV advert planning 

1) What brand of health drink are you going to use? You can use an existing drink.

Yanga sports water 

2) New slogan for the health drink (MUST be original - cannot be existing slogan):

Keep it pure and simple 

3) Main character(s) that will appear in your adverts: 

only me and my friend 

4) Narrative: What will happen in your first advert? 

we will be in the gym working out the we will feeling a bit low and not feeling to do the work and after i go get the yanga water and when we drink it we will we energised and doing the work out with energy.

5) Narrative: What will happen in your second advert?

I will be jogging around the park drinking regular water. I will have done 2-3 laps around the park. After that i see my friend and i am so tired but my friend tells me to do 2 more laps wait him then i say i can't. Then he givens me yanga water witch energises me.

6) Where will you film your adverts? You need a different location for each advert.

The first ad will be in the gym and the second ad will be in the park.

7) Who will be in your adverts? 

In the add it will be me and my friend.

8) What music will you use for your adverts? What voiceover will you use and who will you use to record the voiceover? Note: for music you can use existing music tracks.

I will use hiphop beat. i will not be using a voice over.

9) How will your adverts appeal to your 15-30 year old target audience?

I will make the ad fun and energetic.it will be fast paced to draw attention.   

10) What TV channel and programme would your advert appear during and why? Remember the brief states a mainstream TV channel or streaming service. 

Gaiam TV Fit and Yoga, Grokker Yoga Fitness and FitFusion by Jillian Michaels. It will appear in this channels because it is related to fitness and it will encourage people to get that yanga water.  \

3) Statement of Intent

My ads will be on yanga water as i drink it in the gym. So my fist ad will be in the gym. it will be me and my friend in the ad. There will be hiphop beat and no voice over. My first add will be in the gym. In the add me and my friend will be doing our work out and drinking normal water. Suddenly we will feel abit low and exhausted not feeling like doing the work out. But then we remember that there is an a yanga water machine and we can go put our gym code in it and we can get it. There are a lot of flavors to choose from such as coconut pineapple, black currant, passion fruit, lamon, orange and berry boost(with caffeine). I personally the the berry boost its because i get energy from it. Then after that when we drink the water we start feeling happy full of energy. The second ad will be in the park where me and my friend will be jogging and doing exercise and drinking normal water. After a few laps i start to feel abit tired and not feeling like to do more lapes. i just carry on. i saw my friend drinking water

every lap. when we done the 4th lap i was fully tired and my friend was still not tired. Then he told me drink this water that he had. When i had the yanga water i was full of energy and ready to run more laps and continue the exercise.