OSP: Audience and Industries blog tasks
OSP: Audience and Industries blog tasks
Audience
1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.
The demographics
Kim Kardashian and Marcus Rashford both use their internet content to appeal to a wide range of demographics. As a professional football player, Rashford mainly appeals to young adults, families, and sports fans, especially those who are involved in community service and football. Since he regularly promotes causes like child food poverty, his audience is typically composed of people between the ages of 15 and 35, with an emphasis on those who value social causes.
Kim Kardashian, on the other hand, appeals to a wider range of age groups, but especially to women between the ages of 18 and 34. Fans of lifestyle, fashion, and beauty as well as those curious about celebrity culture are frequently drawn to her content. She also has an impact on people from different socioeconomic and ethnic backgrounds, which reflects her global brand.
Psychographics
Additionally, there are notable differences in the psychographic profiles of their audiences. Socially conscious people who appreciate activism and community support are probably among Rashford's supporters. They might be inspired by his charitable endeavours and driven by a desire to have a positive influence. Content that encourages inclusivity and social change is frequently viewed by this audience.
Conversely, Kardashian's audience is typically more interested in luxury lifestyles, self-expression, and personal branding. They look to her glitzy lifestyle for inspiration and are frequently impacted by beauty and fashion trends. Their fascination with the newest trends and desire to connect with celebrity culture are typical characteristics of this audience, which motivates them to interact with her content.
In conclusion, despite having different target audiences, Kim Kardashian and Marcus Rashford successfully interact with their respective psychographics and demographics through their web content. While Kardashian appeals to a wider audience interested in fashion, beauty, and celebrity culture, Rashford concentrates on social issues and community involvement, appealing to younger, socially conscious people.
2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?
Marcus Rashford has successfully developed his personal brand and a close relationship with his fans through social media. He interacts with his audience by sharing details about his life, career, and charitable endeavours on social media sites like Instagram and Twitter. Sharing relatable and genuine content is one of the main ways Rashford interacts with his fans. Fans can see the human side of him as he frequently shares his experiences both on and off the pitch. Because followers feel like they are a part of his journey, this transparency promotes a sense of community. He also provides behind-the-scenes looks into his personal life and training, which further cements his connection with his audience.Rashford's support of social causes, especially those related to child food poverty in the UK, is another characteristic of his social media presence. He not only engages his fans but also motivates them to take action by using his platform to spread awareness and rally support for these causes. His initiatives, like the one that resulted in the extension of free school meals, strike a deep chord with his supporters and give them a sense of purposeful change.Additionally, Rashford maintains a two-way line of connection with his followers by regularly engaging with them via direct messages and comments. Fans feel respected and appreciated since he frequently answers their messages and shows appreciation for their support. His brand loyalty is increased by this degree of engagement since supporters are more inclined to back someone who makes the effort to interact with them directly.In conclusion, Marcus Rashford is able to effectively interact with his followers and develop a strong personal brand thanks to his intelligent use of social media. He builds a feeling of community with his audience by offering real material, standing up for significant social concerns, and keeping lines of contact open. This strategy not only enhances his brand but also gives his followers the ability to support his causes and journey.
3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?
According to the most recent data, Kim Kardashian has a much higher engagement rate of about 3.5% than Marcus Rashford, who has an engagement rate of about 2.5%. These numbers show that, even though Marcus Rashford has a sizable fan base, Kim Kardashian's content appeals to her audience more than Rashford's.
4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).
I can not insert the images the images i have put in my doc. can you please help me in lesson.
5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here.
According to Blumler and Katz's Uses and Gratifications Theory, viewers actively look for media to fulfil particular needs or wants. These demands are commonly classified as monitoring, personal identification, diversion, and personal relationships.According to Blumler and Katz's approach, both personas show how their followers actively use their internet platforms to fulfil various gratifications.
6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?
According to Stuart Hall's Reception Theory, audiences' interpretations of media messages are influenced by their social, cultural, and individual settings. It distinguishes between three primary readings: oppositional, negotiated, and preferred (dominant). The way that Kim Kardashian's and Marcus Rashford's content might elicit different reactions is demonstrated by applying this idea to their online personas.
Rashford, Marcus- Rashford's internet presence would be seen favourably by audiences who share his beliefs of activism, generosity, and social justice.
- They might view him as a role model who uses his position to bring about significant change, especially in his initiatives to enhance education and combat child poverty.
- This audience respects Rashford's use of celebrity for the greater cause and finds his modesty and genuineness endearing.
Oppositional Reading
- Rashford's use of his platform for social or political advocacy may draw criticism from some who believe it goes beyond his bounds as a football player.
- His advocacy may be perceived by some as theatrical or motivated more by publicity than by sincere intentions.
- His emphasis on UK-specific topics may also alienate certain audience members who do not have similar worries.
Industries
1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money?
Kim Kardashian's net worth is believed to be around $1.7 billion whereas Marcus Rashford's is around $80 million. The online instagram posts help them generate this money as well as there business's.
2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?
Marcus Rashford is connected to a number of companies, such as Uber Eats, McDonald's, and Nike. Additionally, he has worked with a number of nonprofits and initiatives that address child food poverty in the United Kingdom. His support of social causes, especially those pertaining to the nutrition and wellbeing of children, is frequently in line with these collaborations.Kim Kardashian is linked to a number of companies, such as KKW Beauty, Skims, and other fashion partnerships. She has also appeared in advertising campaigns for firms like Adidas and collaborated with labels like Calvin Klein. Her connections frequently take advantage of her famous profile to increase business awareness and reach a large audience.
3) Research Twitter/X and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?
Elon musk owns X.X makes over 5 billion USD annually.last year they made year over 5 billion USD. Meta platforms owns instagram. Instagram makes $33.25 make every year.intagram made 49.6 billion USD last year.
4) What are the worries about Instagram’s negative effects?
Numerous professionals are concerned that Instagram may exacerbate mental health conditions like anxiety, despair, and low self-esteem. Users compare themselves negatively to others as a result of the platform's frequent promotion of unattainable beauty standards and lifestyles. Feelings of inadequacy and discontent with one's own life can be cultivated by this continual comparison.
5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?
Social media companies utilise a mix of automated methods, user reporting, and policy enforcement to control online abuse.
6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.
The Online Safety Act brought about three significant changes:
Improved Child Protection:
The Act requires social media companies to firmly enforce age limits and put policies in place to protect minors from damaging information.
Enhanced Platform Accountability:
In order to provide a safer online environment, internet services are now required by law to evaluate and reduce the dangers connected to unlawful content, such as hate speech and child exploitation.
Ofcom's Regulatory Oversight:
By designating Ofcom as the regulatory body in charge of monitoring compliance, the Act gives it the right to impose sanctions on platforms that disregard safety regulations.
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