Magazines: Final index

Magazines: Final index


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Tatler: case study

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  Tatler: case study Introduction - Tatler Media pack: 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? ‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP” 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73% ABC1 83% AB 51% Average Age 41 London/SE 70% TATLER .COM Unique Users 329,246 Page Impressions 3.4m Average HHI £247,168 Female 89% ABC1 90% AB 33% Average Age 29 London/SE 57% 3) Look at page 6. What do Tatler readers think about fash
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BLACKPINK - How You Like That

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Heat case study

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  Heat case study Introduction - Heat Media pack: 1) Look at the  Heat Media Pack . Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. In print – we bring readers a truly unique, quality  experience. From clever A-list access shoots no  other magazine could pull off to celeb news – heat  has the celeb contacts to give readers the exclusive  every time. 2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? We ensure heat readers are  always in the know and give them conversation-  starters they can show off about to their mates down  the pub. Our journalists have the answers to the  questions before they’ve even been asked. We help   celebrities to talk about their biggest secrets and we  find the funny, wherever it’s hiding. 3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? Life Hacks 4) Look at page 5. Wh
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